What we do
A house, not a catalogue.
A range does not get better by getting bigger. Nowentra carries beauty and well-being for the Swiss market in a deliberately small selection.
Anything we take on has to be explainable: composition, origin, use — and the limits. What cannot be explained does not reach the shop.
What we do
The shop is the channel. The selection is the work.
Nowentra runs its own sales channel in yunari.ch. That is not a shortcut — it is the reason the selection works: selling directly means listening directly.
01
Curated selection
Few brands, assessed against fixed criteria. “Quality over quantity” is not a sentiment here, it is a selection rule.
02
Direct customer access
Our own shop returns feedback and demand signals first-hand — no intermediary, no delay.
03
Explaining, not advertising
Every product carries an explanation: what it is for, who it is not for, and how it is used.
04
Launch platform
For selected brands the shop is a first, controlled step into the Swiss market.
Process
Five steps, in the open.
The path from first contact to delisting is the same for every brand. Including the last step.
Curation
Brand, formulation and declaration are reviewed before terms are discussed.
Launch
Added to the shop with a complete product explanation — not just an image and a price.
Feedback
What customers report goes back to the brand unfiltered.
Optimisation
Range and content are adjusted as soon as the signals are unambiguous.
Scaling
What works is expanded.
What does not work is delisted.
Principles
What we hold to.
Four principles that hold even when they are inconvenient. They explain why this site claims no figures it cannot substantiate.
- Transparency
We say what a product can do and what it cannot
even when that costs an order.
- Responsibility
We answer for what we list.
If there is a complaint, the company that made the selection is the one that replies.
- Fairness
How big a brand is changes nothing
every one is assessed against the same criteria.
- Sustainability
Small ranges mean less overstock.
Sustainability starts with the order quantity.
Contact
Write to us.
E-mail is our channel. Brand enquiries, applications and questions about an order all go to the same address and are answered by hand.