Nowentra GmbH — Swiss curation
Curation meanssaying no.
Nowentra is the Swiss company behind yunari.ch. We carry few brands in beauty and well-being — and each one has to be explainable before it reaches the shop.
- Based inHunzenschwil, Aargau
- FocusBeauty & well-being
- Own shopyunari.ch
- Commercial registerAargau
Position
A house,not a catalogue.
A range does not get better by getting bigger. Nowentra carries beauty and well-being for the Swiss market in a deliberately small selection.
Anything we take on has to be explainable: composition, origin, use — and the limits. What cannot be explained does not reach the shop.
“We measure ourselves by the products we decline to carry.”
Nowentra GmbH
Hunzenschwil, Aargau, Switzerland
Who this site is for
Three routes — depending on why you are here.
- (Opens yunari.ch in a new tab)
You shop at Yunari
You want to know who stands behind the shop before you order.
Visit shop You are a brand
You are assessing the Swiss market and want a channel that explains rather than merely lists.
Get in touchYou are looking for work
You want to know how we work here before you apply.
Careers
What we do
The shop is the channel. The selection is the work.
Nowentra runs its own sales channel in yunari.ch. That is not a shortcut — it is the reason the selection works: selling directly means listening directly.
01
Curated selection
Few brands, assessed against fixed criteria. “Quality over quantity” is not a sentiment here, it is a selection rule.
02
Direct customer access
Our own shop returns feedback and demand signals first-hand — no intermediary, no delay.
03
Explaining, not advertising
Every product carries an explanation: what it is for, who it is not for, and how it is used.
04
Launch platform
For selected brands the shop is a first, controlled step into the Swiss market.
Process
Five steps, in the open.
The path from first contact to delisting is the same for every brand. Including the last step.
Curation
Brand, formulation and declaration are reviewed before terms are discussed.
Launch
Added to the shop with a complete product explanation — not just an image and a price.
Feedback
What customers report goes back to the brand unfiltered.
Optimisation
Range and content are adjusted as soon as the signals are unambiguous.
Scaling
What works is expanded.
What does not work is delisted.
Focus categories
We start narrow —and say what is not ready yet.
Beauty and well-being are the focus. Health belongs to the long-term vision, but only once regulatory requirements and claims are properly covered.
NOW
Live in the shop
Beauty & well-being
The current focus, fully available through our own shop.
- Skincare: cleanser, serum, SPF
- Bodycare & haircare
- Well-being: aroma, relax, self-care
NEXT
12–18 months
Portfolio expansion
Widening the range, once the existing selection holds.
- New beauty categories
- Community features
- Exclusive sets
LATER
Planned, once compliance allows
Health
No date until the regulatory side is settled.
That is deliberate.
- Regulatory review
- Pilot phase with documentation
- Focus: safety and seriousness
The timeline depends on regulatory feasibility.
Principles
What we hold to.
Four principles that hold even when they are inconvenient. They explain why this site claims no figures it cannot substantiate.
- Transparency
We say what a product can do and what it cannot
even when that costs an order.
- Responsibility
We answer for what we list.
If there is a complaint, the company that made the selection is the one that replies.
- Fairness
How big a brand is changes nothing
every one is assessed against the same criteria.
- Sustainability
Small ranges mean less overstock.
Sustainability starts with the order quantity.
The channel
Yunari
yunari.ch is our own online shop and the place where the selection becomes visible. If you want to see how Nowentra works, that is the fastest way.
You are leaving nowentra.ch
Contact
Write to us.
E-mail is our channel. Brand enquiries, applications and questions about an order all go to the same address and are answered by hand.